a piece of

Automotive Art.

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Join the #21Crew

Discover your uniqueness and passion for cars in our community. Our watches are more than just statements – they embody joy of life, success, sportiness and self-confidence. Become part of an exclusive community that values ​​something special.

© Pictures presented by Five Media | Model Marc



Swiss Precision for Automotive Passion.

Joel - Founder of 21CARS

Shop the look

MCL Meteor 765 Weiss Mesh SpinMCL Meteor 765 Weiss Mesh Spin

made of the finest leather.

either made of leather with colored decorative stitching or the finest brushed stainless steel.

Sapphire glass

Extra strong and scratch resistant for everyday use.


Available with Japanese precision Quarts movement or a Miyota automatic movement.


😍 happy customers


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Do you have a question? We're happy to help you.

Check out our frequently asked questions here or write to our support team directly.

Our support team is available from Mon-Fri 8 a.m. to 5 p.m.We will get back to you within 24 hours.

Last minute gift for your husband?

When it comes to unique rim watches, don't miss our latest models. Our watches are specially designed for car lovers and enthusiasts and are the perfect gift idea for men. We offer both rotating and non-rotating rim watches, optionally with a leather strap with colored decorative stitching or stainless steel bracelets. Each of our watches comes with a very high quality gift box. Can't find your dream rim? Then contact us for your individual custom-made product. All custom-made products are manufactured and assembled in our company in Switzerland in the beautiful Fricktal.

21CARS is an outfitter for all license plate holders

Our vision is to be the number one contact point for license plate holders and interchangeable holders in Switzerland. These include products such as click license plate holders , magnetic license plate holders , Velcro license plate holders or conventional holders with frames, but without annoying advertising. That's why we put a lot of time and energy into researching and developing new products. The aim is always to offer high quality holders at a fair price. All products have a lifetime guarantee and are made from selected materials. The production processes are highly modern, which is the only way we can offer you recurring products that will last in the long term.

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