NEW at 21CARS®

Cleaning and care products for your car.

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Too many Watches to choose from?

Build your Own Perfect Watch: Quick and Simple, Ready in Minutes with our Online Watch-Builder.

Join the #21Crew

Discover your uniqueness and passion for cars in our community. Our watches are more than just statements – they embody joy of life, success, sportiness and self-confidence. Become part of an exclusive community that values ​​something special.

© Pictures presented by Five Media | Model Marc

A PIECE OF ART.

21CARS® WATCHES

Swiss Precision for Automotive Passion.

Joel - Founder of 21CARS®

Finest Leather and Stainless Steel

Choose the bracelet of your watch: Either made of fine leather with colorful decorative seams or made of the finest brushed stainless steel.

Sapphire Glass

Every watch is perfectly protected with this exceptionally strong and scratch-resistant material, ideal for your daily use and all situations in life.

Precision in every beat.

Discover the art of timekeeping with our collection, available with both Japanese precision quartz movement and exquisite Miyota automatic movement.

55000+

❤ Happy Customers

1900+

★ Verified 5 Star Reviews

Do you have a question? We're happy to help you.

Check out our frequently asked questions (FAQ) here or write to our support team directly.

Our support team is available from MO-FR 8 AM to 5 PM.We will get back to you within 24 hours.

Last minute gift for Men?

When it comes to unique rim watches, don't miss our latest models. Our watches are specially designed for car lovers and enthusiasts and are the perfect gift idea for men. We offer both rotating and non-rotating rim watches, optionally with a leather strap with colored decorative stitching or stainless steel bracelets. Each of our watches comes with a very high quality gift box. Can't find your dream rim? Then contact us for your individual custom-made product. All custom-made products are manufactured and assembled in our company in Switzerland in the beautiful Fricktal.

21CARS® is an outfitter for all license plate holders

Our vision is to be the number one contact point for license plate holders and interchangeable holders in Switzerland. These include products such as click license plate holders , magnetic license plate holders , Velcro license plate holders or conventional holders with frames, but without annoying advertising. That's why we put a lot of time and energy into researching and developing new products. The aim is always to offer high quality holders at a fair price. All products have a lifetime guarantee and are made from selected materials. The production processes are highly modern, which is the only way we can offer you recurring products that will last in the long term.

Auto-Reinigungs- und Pflegeprodukte von 21CARS®

Discover at 21CARS® the world of car cleaning and care products, specifically designed to keep your vehicle in pristine condition. From active foam to gentle shampoo, wheel cleaner, insect remover, glass cleaner, plastic care, and interior cleaner, our range covers all the needs for effective cleaning and long-lasting care of your car. Our products are not only easy to use but also environmentally friendly and safe for all types of vehicle surfaces. Trust 21CARS® to give your vehicle the best appearance and protection.

Microfiber Products for Car Cleaning and Care by 21CARS®

At 21CARS®, you'll discover a wide range of microfiber products specifically designed for car care. Our microfiber gloves, drying towels, and protective covers are perfect for gentle cleaning that avoids scratches and protects the paint. These high-quality products are extremely absorbent, durable, and machine washable, making them an excellent choice for regular vehicle maintenance. With 21CARS® microfiber, your car will not only receive effective cleaning but also gentle care that preserves its shine for the long term.

Also available from our partners

Discover our high-quality car-related products through selected partners.